One Industry. Since 2012. On Purpose.
The Marketing Team That Speaks Pool
We made the opposite bet. In 2012, Pool Profits committed to pool service and construction companies and nothing else. No restaurants, no dentists, no distractions. Fourteen years and 200+ pool companies later, that focus is the product: a repeatable growth system refined against one industry's seasonality, margins, and customers.
Who Is Pool Profits
Pool Profits is a Scottsdale, Arizona pool service marketing agency that has worked exclusively with pool service and construction companies since 2012. It was founded by Jonathan Johnson, a marketer with 15+ years in the pool industry, and Edmund Shahbazyan, a former pool company owner. The agency serves 200+ pool companies nationwide on a one-client-per-territory model using its proprietary Clear Water Method and is an approved Skimmer partner.
Two Founders, Both Halves of the Problem
Jonathan Johnson leads marketing strategy and has spent 15+ years doing one thing: making pool companies grow. Search, ads, websites, and the follow-up systems that connect them, tested across hundreds of pool markets.
Ed Shahbazyan owned and operated a pool company before co-founding Pool Profits. He has quoted the jobs, run the routes, hired the techs, and felt what it means to have a strong acquisition strategy behind his company. When we say route density, chemical costs, or build timelines, it is not vocabulary we picked up from clients. It is lived and learned experience from running and exiting a 7-figure pool service company.
This pairing of industry-specific marketing and operations experience is the main reason why our results land differently. Marketing built by a team that has generated over 8 figures of sales in the pool industry and operations by a team that has been able to scale and operate personal brands at the highest level that optimizes for booked, converted, and profitable work.
What We Believe
- Verified data only. Rankings from real tools and every call tracked to its source. If we cannot verify a number, we do not report it.
- Honest urgency. Territory exclusivity is real scarcity. We never manufacture fake deadlines to force a decision.
- Operators first. Campaigns respect your capacity and your season, because leads you cannot service are not growth.
- Skin in the game. We win when your cost per booked job drops, not when your ad spend rises.
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An Approved Skimmer Partner
Approved partner status in the Skimmer ecosystem, earned by working exclusively with pool companies since 2012.
Campaigns and follow-up systems designed around how route-based service businesses actually schedule, quote, and retain customers.
our acquisition system and your operations platform pulling in the same direction, with every lead tracked from first click to booked route.
Why Exclusivity Is the Business Model, Not a Marketing Line
Plenty of agencies say they care about your success. Our structure requires it. One client per territory means we cannot grow by stacking competing pool companies in the same city and letting them fight over the same leads. We grow only when clients win visibly enough that pool companies in open territories come asking. That makes your results our sales team, and it explains a pattern our clients notice quickly: we push back when a request would not produce booked jobs, because a happy client with flat revenue helps neither of us.
Exclusivity also changes what we can share with you. Because your competitor cannot hire us, we can show you everything: full keyword data, full campaign structure, full cost per job. There is no other client in your market to protect it from.
The Standard Behind the Word Verified
Frequently Asked Questions
Our headquarters is at 6424 E Greenway Pkwy #100, Scottsdale, AZ 85254, and we serve pool companies across the United States. Reach us at (866) 862-POOL.
No. We have been pool-industry-only since 2012. That exclusivity is why the system works and why clients stay.
Co-founders Jonathan Johnson, a 15+ year pool industry marketer, and Edmund Shahbazyan, a former pool company owner. Both remain hands-on in client strategy.
Our proprietary growth system for pool companies: capture local demand through SEO and ads, convert it with a tracked, conversion-built website, and keep it with automated follow-up and reviews, all reported against booked jobs. It is the framework behind every service we offer.
You should not have to. Every claim we publish is either verifiable in a tool you can access, traceable to a recorded call, or approved by the client it describes. The audit works the same way: we show you your market in the same tools we use, live, so nothing rests on our word.