• The Pool Industry's Most Trusted Growth Partner Since 2012
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One Industry. Since 2012. On Purpose.

The Marketing Team That Speaks Pool

Most agencies treat industries as interchangeable. Swap the photos, swap the keywords, same campaigns. Pool companies who have hired one know exactly how that ends: leads that do not book, reports that do not reconcile, and an account manager learning the difference between a startup and an acid wash on your invoice.

We made the opposite bet. In 2012, Pool Profits committed to pool service and construction companies and nothing else. No restaurants, no dentists, no distractions. Fourteen years and 200+ pool companies later, that focus is the product: a repeatable growth system refined against one industry's seasonality, margins, and customers.
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Yelp just licensed its reviews, photos, and Request a Quote feature to ChatGPT. If you run a pool service or pool construction company, homeowners can now ask AI who to hire and request a quote without ever seeing your website. In this video, we break down what the Yelp and OpenAI deal actually changed, why it hits pool companies harder than almost any other local business, and the five moves to make in the next 30 days before your competitors do: Claim and rebuild your Yelp profile Turn on Request a Quote and staff it Engineer your review language, not just your review count Rewrite your site to answer questions, not describe services Start measuring AI visibility as its own channel AI assistants do not just rank you anymore. They describe you in sentences, using the words your customers put in reviews. This video shows you how to control that description. Read the full breakdown: [production blog URL] Want to know how ChatGPT, Perplexity, and Google AI Overviews describe your pool company right now? Book a free Marketing Audit and we will run your AI visibility check live: https://growwith.poolprofits.com/start-with-pool-profits Pool Profits has done marketing for pool companies only since 2012. More than 200 of them. One company per territory. The Yelp + ChatGPT Deal Changes Pool Service Marketing Forever

The Yelp + ChatGPT Deal Changes Pool Service Marketing Forever

Pool Profits July 30, 2026 10:23 pm

🚀 AI for Pool Service Businesses | Western Pool & Spa Show Seminar<br /><br />At the Western Pool & Spa Show, I broke down exactly how pool service companies can use AI to increase leads, improve operations, and scale profitably in 2026 and beyond.<br /><br />This wasn’t a theory. This was the implementation.<br /><br />In this session, I covered:<br /><br />✅ How AI is changing local marketing for pool companies<br />✅ Voice AI answering systems that capture missed calls automatically<br />✅ AI-powered CRM automation to increase close rates<br />✅ Using AI for SEO content, reviews, and reputation growth<br />✅ Ad optimization with machine learning (Google + Meta)<br />✅ Predictable lead flow systems for service businesses<br />✅ How to eliminate wasted ad spend with better tracking<br /><br />Most pool companies are still guessing with marketing. The businesses that win over the next 3–5 years will be the ones that implement AI correctly — not just talk about it.<br /><br />If you’re a pool service owner looking to:<br /><br />• Get more qualified leads<br />• Close more jobs<br />• Automate follow-up<br />• Track ROI clearly<br />• Scale without chaos<br /><br />This seminar will show you the roadmap.<br /><br />👋 About the Speaker<br />Jonathan Johnson – CEO of Pool Profits<br />Helping pool service companies turn marketing into a predictable, trackable revenue system using SEO, Ads, CRM, and Automation. Marketing Trends for Pool Service Marketing 2026 | Western Pool & Spa Show - Pool Profits

Marketing Trends for Pool Service Marketing 2026 | Western Pool & Spa Show - Pool Profits

Pool Profits February 14, 2026 5:26 pm

Why your pool business is stuck at 200 pools — and how to finally break through! Most pool companies hit a wall. They max out their route, get buried in operations, and become the bottleneck without even realizing it. In this video, I break down what separates companies stuck at 150–200 pools from the ones scaling past 500, 1,000+ — and the exact mindset + systems shift required to escape the trap. -Whether you're a single-truck operator or already running multiple techs, this video will help you: -Identify your invisible bottleneck -Understand why growth stalls even when you “work harder” -Learn the system changes needed to scale without losing your mind -Build a business that runs WITHOUT you doing every task yourself -If you want to scale, systemize, hire better techs, and stop drowning in day-to-day chaos — watch this until the end. 📢 Don’t forget to like, comment, and subscribe for more pool business growth tips! 📲 GROW your POOL SERVICE BUSINESS with US- Click Below: https://poolprofits.com/ 🏆 Join Our Pool Community - Start Your Pool Business Here: https://www.skool.com/poolmillionaire/about 📩 Follow us on social media: https://www.facebook.com/poolprofits https://www.instagram.com/pool.profits/ #PoolProfits #PoolBusinessGrowth #ScaleYourBusiness #Entrepreneurship #PoolService #BusinessSuccess #HomeServices #Mindset #PoolCleaning #poolroutesales #poolroutemarketing Why Your Pool Business Is Stuck at 200 Pools (And How to Break Through)

Why Your Pool Business Is Stuck at 200 Pools (And How to Break Through)

Pool Profits December 26, 2025 7:31 pm

Buying a pool route? Half aren't worth it. Spot the red flags and good signs. Marketing can earn accounts for $200, HUGE savings compared to buying routes. Beware bad marketing companies. #PoolRoutes #BusinessTips #MarketingStrategy #Entrepreneurship Buying vs. Marketing Accounts: Which is Worth It? #shorts

Buying vs. Marketing Accounts: Which is Worth It? #shorts

Pool Profits December 18, 2025 6:42 pm

Buying a pool route? Discover fast alternatives to grow your business. The Pool Millionaire community offers weekly meetings and tons of content to help you scale. Check it out! #PoolRoute #PoolMillionaire #BusinessGrowth #PoolService Buy Pool Route To Grow Your Pool Business #shorts

Buy Pool Route To Grow Your Pool Business #shorts

Pool Profits December 18, 2025 6:25 pm

🏆 Join Our Pool Community - Start Your Pool Business Here: https://www.skool.com/poolmillionaire/about Ed talks about important factors to consider when buying a pool route, including overpriced routes, poorly structured routes and good buying factors as well. Later he talks about growing a route instead of buying a route. 📢 Don’t forget to like, comment, and subscribe for more pool business growth tips! 📲 GROW your POOL SERVICE BUSINESS with US- Click Below: https://poolprofits.com/ 📩 Follow us on social media: https://www.facebook.com/poolprofits https://www.instagram.com/pool.profits/ #PoolProfits #PoolBusinessGrowth #ScaleYourBusiness #Entrepreneurship #PoolService #BusinessSuccess #HomeServices #Mindset #PoolCleaning #poolroutesales #poolroutemarketing Let's Look At What Makes A Pool Route Sale A Good Deal or Bad Deal

Let's Look At What Makes A Pool Route Sale A Good Deal or Bad Deal

Pool Profits December 11, 2025 7:11 pm

Unlock the full potential of your pool service business with Pool Profits CRM — the all-in-one platform built specifically for pool companies who want more leads, better follow-up, and consistent growth. In this video, we break down how Pool Profits CRM helps pool companies: 💧 Capture Every Lead Automatically Never miss a call, text, or web form again. 📈 Track Lead Flow With Full Transparency See exactly where every lead comes from — and what it’s worth. 🤖 Automate Follow-Ups Use AI + text automations to turn cold leads into booked appointments. 📞 AI Answering & Missed Call Text Back Respond instantly, even when you're servicing pools. 🌟 Schedule Jobs, Manage Customers, and Get Paid Faster One platform. Zero headaches. Whether you're a one-truck operator or scaling to multiple routes, Pool Profits CRM gives pool pros the tools they need to grow smarter, not harder. 👉 Book a free demo: PoolProfits.com 👉 Join 500+ pool companies using Pool Profits CRM to scale in 2025 If you're serious about growth, you’re going to want to watch this. Pool Profits CRM Review: The #1 Tool to Grow Your Pool Service Company

Pool Profits CRM Review: The #1 Tool to Grow Your Pool Service Company

Pool Profits November 24, 2025 5:44 pm

Unlock pool business growth with a CRM—a customer database. Centralize leads, automate texts/emails, build sales funnels. It's like Skimmer for sales & marketing. #PoolBusiness #CRM #SalesSoftware #MarketingTips CRM System: Supercharge Your Pool Business Sales & Marketing #shorts

CRM System: Supercharge Your Pool Business Sales & Marketing #shorts

Pool Profits November 18, 2025 7:45 pm

Want better clients who pay more? A strong marketing system generates consistent leads. Stop being desperate—start picking and choosing. Invest in your business the right way. #MarketingSystem #LeadGeneration #ClientAcquisition #BusinessTips Boost Your Leads: Stop Lowballing & Attract Better Clients #shorts

Boost Your Leads: Stop Lowballing & Attract Better Clients #shorts

Pool Profits November 18, 2025 5:29 pm

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Two Founders, Both Halves of the Problem

Jonathan Johnson leads marketing strategy and has spent 15+ years doing one thing: making pool companies grow. Search, ads, websites, and the follow-up systems that connect them, tested across hundreds of pool markets.

Edmund Shahbazyan owned and operated a pool company before co-founding Pool Profits. He has quoted the jobs, run the routes, hired the techs, and felt a slow spring in his own bank account. When we say route density, chemical costs, or build timelines, it is not vocabulary we picked up from clients. It is lived experience.

That pairing is the reason our work lands differently. Marketing built by someone who has only ever marketed tends to optimize for leads. Marketing built alongside someone who has run the operation optimizes for booked, profitable work.

What We Believe

  • Verified data only. Rankings from real tools and every call tracked to its source. If we cannot verify a number, we do not report it.
  • Honest urgency. Territory exclusivity is real scarcity. We never manufacture fake deadlines to force a decision.
  • Operators first. Campaigns respect your capacity and your season, because leads you cannot service are not growth.
  • Skin in the game. We win when your cost per booked job drops, not when your ad spend rises.

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